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BPAWW Utilizes Tag Auditing to Prevent Data Loss

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BPA WORLDWIDE UTILIZES TAG AUDITING TO PREVENT DATA LOSS BPA Worldwide audits more than 3,800 media properties in more than 20 countries. Business of Providing Assurance BPA Worldwide is a not-for-profit auditing organization in the Business of Providing Assurance (BPA). Their mission is to identify industry, government, audience, and organizational standards for publications, newspapers, online media and event attendance, and to then perform compliance audits against these defined standards. BPA also audits these media to ensure adherence to data protection, privacy, and sustainability best practices and guidelines. BPA Worldwide audits more than 3,800 media properties in more than 20 countries around the world. All audited web data from their Interactive Audit offering is accessible via BPA's free-access online tool for audited site traffic. The online tool includes six industry-standard metrics: page impressions, unique browsers, user sessions, unique browser frequency, user session duration and page duration — allowing media buyers, advertisers, agencies and publishers to analyze BPA-audited traffic data in multiple ways. However, analytics tools and implementations are still prone to human error, which can lead to inaccuracies in the data. ObservePoint helps BPA to validate that data, ensuring that their Interactive Audit is collecting accurate data for decision makers.

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