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Datalicious Arms Marketing with Better Data

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DATALICIOUS ARMS MARKETING DEPARTMENT WITH BETTER DATA "Marketing budgets and media dollars are spent based on the results of this tracking." Datalicious is all about data-driven marketing and turning information into actionable insights. The firm offers a wide range of services, including; data warehousing, web analytics, media attribution, data mining, modeling, reporting, and developing smart data-driven campaigns and websites. The Project The Need for ObservePoint In working with larger enterprise customers, officials at Datalicious found that critical tagging was being ignored as companies added new web content or tweaked existing pages on their sites. Since tags are necessary for reporting analytics data, ObservePoint created WebAssurance TM , a tool to audit website tagging, to ensure the information relayed in analytics reports is accurate. "There are a lot of different areas that are reliant on that data," said Elly Gillis, general manager for Datalicious. "Not only that—marketing budgets and media dollars are spent based on the results of this tracking." Using ObservePoint to audit the websites of Datalicious customers allows "our clients to do their marketing jobs better, and make better- informed decisions," Gillis said.

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