Case Studies

Lima Consulting Experiences 300% Faster Accuracy

Issue link: https://resources.observepoint.com/i/1053758

Contents of this Issue

Navigation

Page 0 of 1

LIMA CONSULTING EXPERIENCES 300% FASTER ACCURACY "These audits let us get in there and solve Chief Marketing Officers' biggest issues." Lima Consulting Group helps companies develop, deploy and measure effective digital strategies through the use of analytics solutions, as well as acquisition, engagement and conversion optimization. Digital Strategy Consulting The Need for Digital Audits To help businesses acquire, convert and retain more customers via their websites, officials at Lima Consulting Group must be confident in the customer data that their analytics platforms are collecting. "We're consultants first—and one of the things that we recognize is that these audits let us get in there and solve Chief Marketing Officers' biggest issues," said Paul Lima, CEO for Lima Consulting Group. WebAssurance TM , the automated auditing tool from ObservePoint, audits all website tagging to ensure the data relayed in the analytics reports is accurate. These reports are used by executives to make important business decisions such as whether to increase prices or expand into a new area.

Articles in this issue

Links on this page

Archives of this issue

view archives of Case Studies - Lima Consulting Experiences 300% Faster Accuracy