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"These Audits let us get in there
and solve Chief Marketing
Officers' biggest issues."
Lima Consulting Group helps companies develop,
deploy and measure effective digital strategies through
the use of analytics solutions, as well as acquisition,
engagement and conversion optimization.
Digital Strategy Consulting
The Need for Digital Audits
To help businesses acquire, convert and retain
more customers via their websites, officials at
Lima Consulting Group must be confident in
the customer data that their analytics platforms
are collecting.
"We're consultants first—and one of the things
that we recognize is that these Audits let us
get in there and solve Chief Marketing Officers'
biggest issues," said Paul Lima, CEO for Lima
Consulting Group.
Technology Governance, the automated
auditing tool from ObservePoint, audits all
website tagging to ensure the data relayed in
the analytics reports is accurate.
These reports are used by executives to make
important business decisions such as whether
to increase prices or expand into a new area.
