Case Studies

Quality Analytics Provide a Seamless Customer Experience

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QUALITY ANALYTICS PROVIDE A SEAMLESS CUSTOMER EXPERIENCE A leading office supply retailer quickly verifies the functionality of their most critical pathways and tagging implementations using ObservePoint. Since their opening in the 1980's, the leading Fortune 500 office supply retailer has promoted productivity through offerings in office technology, facilities furniture, as well as copy and print services. As a customer-centric enterprise, much of this organization's success comes from their ability to provide a seamless experience across their thousands of stores and digital properties. Their competitive advantage increasingly hinges on the performance of their web and mobile properties, but with thousands of pages on multiple sites, it can be difficult to manually monitor all analytics implementations. To meet this challenge, marketing leaders adopted ObservePoint's Data Quality Assurance solution, WebAssurance TM , to monitor critical pathways and automatically validate tag implementations—ensuring that they are collecting accurate data necessary to provide the best experience for their customers. Promoting Productivity

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