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Data Quality and the Digital World: A Web Analytics Demystified White Paper

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Data Quality and the Digital World 25 About ObservePoint Every point of data is important. On your website, one data point is one visitor, one person learning about your company, one sale, one more chance to build a relationship. Every point in data should be carefully collected, used, and safeguarded. ObservePoint helps data-informed companies trust their data through the application of best practices in tag management. ObservePoint pioneered automated web analytics auditing and their worldwide distributed network audits millions of pages every month to report data loss, inflation and leakage to web analytics managers and stakeholders. ObservePoint helps companies serve their customers beer - and helps you trust your data. For more information about ObservePoint or to arrange a pilot for your company, please visit www.observepoint.com or call (801) 717-9361

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