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Data Quality and the Digital World: A Web Analytics Demystified White Paper

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utility of digital data within the Enterprise and we sincerely hope you will benefit from what we have learned. Executed properly, these tips have the potential to transform your digital measurement efforts. According to Ma DiAntonio, Director of Business Analytics at Carbonite, "Investment in a tag auditing solution helped my teams reduce gaps in tagging over the entirety of content deployments across hundreds of sites worldwide. This was a huge victory considering the amount of content we produce and changes we were making." We welcome comments and questions about this work. ∎ Web Analytics Demystified White Paper ii

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