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The Elusive Data Layer: What Is It and Why Do I Need One?

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The Elusive Data Layer: What Is It and Why Do I Need One? As Simo Ahava put it: "Data Layer is two marketers short of becoming a buzzword." The internet is riddled with assertions of increased efficiency and data standardization through the use of a data layer. But what is a data layer, and what can it actually do for you? In this tip sheet, we'll walk through the key technical components of applying a data layer and demonstrate how it positively impacts data collection practices. Hint: This tip sheet is a comprehensive guide to understanding what a data layer is and how it can benefit your business. For a more advanced guide detailing best practices for data layer imple- mentation, see The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab. 1

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