The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

One of your third-party tags just went down—and so did your ROI on that technology investment. All thanks to a small tagging error. 

Tagging errors are more common (and more sinister) than you might think. Bad internal processes and lack of solutions can result in recurring breaks in tagging, accompanied by losses in efficiency, quality and resources. 

Learn the internal processes your company needs in order to protect against tagging errors and put you back in control.

  • Plan out your tagging implementation
  • Test data collection in pre-production environments
  • Monitor tag performance for live sites

About the Author

Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

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2019 Digital Analytics and Governance Report
2019 Digital Analytics and Governance Report

Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the ...

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