How to Solve the 4 Most Common Challenges in Campaign Tracking

May 29, 2019 Brandon Watson

Campaign tracking can provide exceptional value to your company—when done right.

Unfortunately, misalignment between marketing and analytics roles often results in broken tracking and murky metrics that you're not sure are worth making decisions on.

This eBook How to Solve the 4 Most Common Challenges in Campaign Tracking walks through issues marketers and analysts face when creating and managing tracking links while explaining best practices for:

  • Standardizing campaign links and codes across your organization
  • Quickly generating and storing all campaign links
  • Validating links and landing page for successful tracking

Fill out the form to download your copy. 

About the Author

Brandon Watson

Brandon Watson is what you would call a “jack of all trades” when it comes to product management. His specialties include UI design, strategic planning, user stories, disruptive technologies, data mining, consumer and enterprise software, and more. With his experience as a product manager for over eight years at four different companies, Brandon provides new insights and improvements that drive results over and over again.

LinkedIn More Content by Brandon Watson
Previous Article
What Is Tag Validation?
What Is Tag Validation?

Tag validation takes auditing one step further giving you confidence in your site and data you can trust.

Next Article
Tag Governance: Your Best Martech Investment in 2019
Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challe...