Do you trust yourself to make good decisions?
It's kind of a strange question—but one that you need to ask yourself in the context of your quote-unquote "data-driven decision-making."
Data isn't inherently true—true data is true. So for your data strategy to work, you need to verify your analytics data is telling the truth.
In 7 Cases Where You Can’t Afford To Skip Analytics Testing, ObservePoint's VP Customer Success Patrick Hillery walks through how to avoid bad data quality at 7 critical breakage points. Hillery explains how to:
- Plan and build an analytics test plan
- Execute your test plan under various scenarios
- Test your analytics and marketing stack when it matters most
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