×

View Content

First Name
Last Name
Direct Phone
Company
Job Title
Thank you!
Error - something went wrong!
   

Viator Leverages ObservePoint to Improve Data Quality

December 14, 2016

Like all ecommerce companies, optimization of the online experience is vital to maintaining a competitive edge. With online sales growing fast year over year clean data is vital to make the best data-driven decisions. After the company rolled out a web site redesign, Viator discovered discrepancies between analytics pre- and post-redesign.

Because their digital marketing data collection schema had never undergone a technical audit, Brion Hickey, Director of Ecommerce involved ObservePoint to audit Viator’s web properties.

Previous Flipbook
Datalicious Arms Marketing with Better Data
Datalicious Arms Marketing with Better Data

Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.

Next Video
Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units
Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units

This session covers threats in maintaining analytics across business units and demonstrates why it is criti...