Predefined Rules

May 4, 2018
Use these out-of-the-box best practice rules to validate your Google or Adobe implementation—or even for SEO.
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Chris Baird - Introducing the Tag Governance Framework
Chris Baird - Introducing the Tag Governance Framework

This session outlines a framework for how you can effectively govern the fundamental mechanism of online da...

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The Data Layer: From Novice To Expert in 2.5 Seconds
The Data Layer: From Novice To Expert in 2.5 Seconds

Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data ...