Chris Baird - Introducing the Tag Governance Framework

October 24, 2018
This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.
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Tag Hierarchy
Tag Hierarchy

Visualize how the tags on each page of your site are firing so you can better manage the architecture of yo...

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Predefined Rules
Predefined Rules

Use these out-of-the-box best practice rules to validate your Google or Adobe implementation—or even for SEO.