By treating data as an enterprise asset, this leading office supply retailer gains a competitive advantage by using WebAssurance to continually monitor and validate critical user paths and analytics data that drive strategic business decisions made to provide the best possible experience for their users.
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Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
What Is Tag Validation?
Tag validation takes auditing one step further giving you confidence in your site and data you can trust.
2:53WebAssurance
Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.
Understanding and Implementing a Tag Governance Solution
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Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.
How HPE Cleaned Up Their Analytics Across Business Units
Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.
5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
1:30LiveConnect
Use your existing Selenium and Sauce Labs scripts to test analytics on any WiFi-enabled device.
Automate Your Development Workflow with the ObservePoint API
This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.
Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice
Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.
Tag Auditing Tools: What They Are and Why You Need One
