By treating data as an enterprise asset, this leading office supply retailer gains a competitive advantage by using WebAssurance to continually monitor and validate critical user paths and analytics data that drive strategic business decisions made to provide the best possible experience for their users.
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1:17Secure Testing
Be proactive about testing your analytics implementation by using ObservePoint to test analytics tech in a pre-production environment.
27:29Patrick Hillery - 7 Cases Where You Can't Afford To Skip Analytics Testing
Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
2:53WebAssurance
Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.
Understanding and Implementing a Tag Governance Solution
Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.
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5 Pillars of a Successful Website Tagging Strategy
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How HPE Cleaned Up Their Analytics Across Business Units
Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.
5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
1:31LiveConnect
Use your existing Selenium and Sauce Labs scripts to test analytics on any WiFi-enabled device.
Automate Your Development Workflow with the ObservePoint API
This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.
Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice
Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.
Tag Auditing Tools: What They Are and Why You Need One
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
Audits and Journeys: What’s the Difference?
This article talks about the differences between an audit and a simulation. Learn the unique role of each and when they should be used to achieve better data quality management.
48:47How to Align Marketing and IT Analytics Implementation Workflows
