NBCUniversal Enforces Data QA from End-to-End

August 25, 2017

As NBCUniversal increased their level of data collection and analysis, they saw the need to move from inefficient and error-prone manual tag validation processes to an automated solution.

NBCUniversal adopted ObservePoint’s full Data Quality Assurance solution to validate the tracking technologies across web, app and video platforms. This allowed them to get an end-to-end view of all vendors deployed on their site, as well as help them migrate to a new tag management system.

Using ObservePoint, NBCUniversal’s team was able to drastically increase efficiency in analytics validation, with the reassurance that no mistakes were missed.

Previous Article
Tag Governance: Your Best Martech Investment in 2019
Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challe...

Next Item
7 Cases Where You Can’t Afford to Skip Analytics Testing
7 Cases Where You Can’t Afford to Skip Analytics Testing

Learn how to find a world where insights are trustworthy and tracking technology always works like you expe...