Tag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
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Thinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
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5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
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Automate Your Development Workflow with the ObservePoint API
This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.
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Tag Auditing Tools: What They Are and Why You Need One
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
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Audits and Journeys: What’s the Difference?
This article talks about the differences between an audit and a simulation. Learn the unique role of each and when they should be used to achieve better data quality management.
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