Building a tagging plan is not for the faint of heart—especially since you can rarely start a tagging implementation from scratch.
But even if your implementation reminds you of a slow train wreck hitting one tagging error after another, there is hope. It’s time to roll up your sleeves and put on your governance pants.
Tagging Plan: How to Clean Up the Chaos outlines in 7 clear steps how to set up your website tagging strategy, including how to:
- Involve the appropriate business stakeholders
- Structure your documentation
- Ensure compliance with business requirements.
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