Eric Matisoff - Become an Adobe Analytics Master

November 22, 2016
This session addresses the most powerful ways that Adobe Analytics customers are using those features.
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Matt Gellis - Data Integrity - Why Your Data May Be Wrong
Matt Gellis - Data Integrity - Why Your Data May Be Wrong

Take a practical look at the true impact of data credibility issue on the cost of analytics within an organ...

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How to Sell Your Boss On a Digital Data Layer
How to Sell Your Boss On a Digital Data Layer

This article explains what a data layer is, why it is necessary and how to convince your boss that your org...