It’s no secret that marketing and IT teams often seem to be at odds, or even speaking different languages when it comes to analytics implementation requirements and processes. This misalignment between teams can lead to unclear business requirements, incomplete analytics implementations and inaccurate customer data.
On the other hand, Forrester reports that companies able to achieve consistent alignment between these two teams are more digitally intelligent, and enjoy year-over-year revenue growth rates of up to 30% compared to their peers.
To capture an accurate picture of your digital users, your marketing and IT teams need to be on the same page.
Join Jim Cain, CEO at Napkyn Analytics, and Eric Dumain, VP of Product at ObservePoint, in this complimentary webinar, “How to Align Marketing and IT Analytics Implementation Workflows: Sharing the Sandbox in 2018,” and discover how to:
- Identify the gaps in processes and understanding between marketing and IT
- Align marketing and IT requirements for analytics infrastructure implementation
- Facilitate ongoing implementation and data governance
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