Deploy New Analytics and Marketing Tech

  • The Data Layer: From Novice To Expert in 2.5 Seconds

    The Data Layer: From Novice To Expert in 2.5 Seconds

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • How to Use Adobe Target’s Category Affinity for Website Personalization

    How to Use Adobe Target’s Category Affinity for Website Personalization

    34% of US online adults say they prefer to shop with retailers who use personal information to improve their shopping experience. Learn how to use Adobe Target's category affinity for website...

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  • The Top 10 Tag Management Solutions You Should Consider Today

    The Top 10 Tag Management Solutions You Should Consider Today

    Tag management systems drastically improve accuracy and speed of deployment for analytics and marketing tags.

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  • Adobe Launch Tutorial: How to Implement So Everything Fires at the Right Time

    Adobe Launch Tutorial: How to Implement So Everything Fires at the Right Time

    Adobe Launch - Adobe's new tag management system is replacing DTM. Learn to implement launch on an SPA site, add launch rules, and more so that everything fires at the right time.

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  • NBCUniversal Enforces Data QA from End-to-End

    NBCUniversal Enforces Data QA from End-to-End

    Learn how NBCUniversal used ObservePoint to implement end-to-end tag governance in their organization.

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  • *Don’t Bother Reading This Post about Website Monitoring*

    *Don’t Bother Reading This Post about Website Monitoring*

    Website monitoring is important for verifying website performance so you can address concerns quickly. But you already knew that.

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  • Understanding and Implementing a Tag Governance Solution

    Understanding and Implementing a Tag Governance Solution

    Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.

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  • 5 Steps to a Powerhouse Website Tagging Strategy

    5 Steps to a Powerhouse Website Tagging Strategy

    One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.

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  • The Elusive Data Layer: What Is It and Why Do I Need One?

    The Elusive Data Layer: What Is It and Why Do I Need One?

    This eBook pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • The Top 5 Website Tagging Best Practices

    The Top 5 Website Tagging Best Practices

    Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.

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  • WebAssurance2:53

    WebAssurance

    Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.

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  • Automate Your Development Workflow with the ObservePoint API

    Automate Your Development Workflow with the ObservePoint API

    This article discusses some key points into getting buy-in from data governance stakeholders to integrate the ObservePoint API to automate their processes.

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  • ObservePoint's API: Harness the Full Power of ObservePoint's Platform

    ObservePoint's API: Harness the Full Power of ObservePoint's Platform

    Automate your implementation testing and QA by harnessing the full power of ObservePoint's platform with the robust API.

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  • Google Analytics Crash Course: 25 of the Best Tricks and Hacks

    Google Analytics Crash Course: 25 of the Best Tricks and Hacks

    Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.

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  • How to Align Marketing and IT Analytics Implementation Workflows48:47

    How to Align Marketing and IT Analytics Implementation Workflows

    Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.

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  • Launch by Adobe & ObservePoint: A Data Quality Feedback Loop

    Launch by Adobe & ObservePoint: A Data Quality Feedback Loop

    Learn how you can use ObservePoint to test your Adobe Launch implementation to ensure every tag is firing correctly.

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  • Google Tag Manager & ObservePoint: A Data Quality Feedback Loop

    Google Tag Manager & ObservePoint: A Data Quality Feedback Loop

    Learn how you can use ObservePoint to test your Google Tag Manager implementation to ensure every tag is firing correctly.

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  • Tealium & ObservePoint: A Data Quality Feedback Loop

    Tealium & ObservePoint: A Data Quality Feedback Loop

    Learn how you can use ObservePoint to test your Tealium implementation to ensure every tag is firing correctly.

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