Learn about ObservePoint's complete suite of martech governance and performance measurement solutions to help you validate your analytics and marketing implementation.
WebAssurance Product PDF
Learn about ObservePoint's WebAssurance technology, a web-focused martech governance solution for testing y...
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Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy
Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.
Data Privacy Regulations: Comply Now and Prepare for the Future
Learn from Glen Horsely at RIVN and Mike Fong from ObservePoint how to be compliant now and establish flexible processes to be compliant in the future.
Scary Analytics Data? 7 Things You Can Do About It
This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
Addressing the ICO's Cookie Restrictions for Digital Analytics
Learn what you need to know about the ICO's new cookie guidance in this blog post.
The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance
The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.
Tag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
5 Pillars of a Successful Website Tagging Strategy
Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.
Charles Farina - Google Marketing Platform Data Governance Features
Google Analytics has many features that are often under-utilized.
What Are Piggybacking Tags and What Threats Do They Pose?
Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Meet Privacy Regulations, Like GDPR, with ObservePoint
Learn how you can use ObservePoint's tag governance solution to verify you comply with data privacy regulations like GDPR.
David Booth - Marketing and the Era of Data Privacy
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
3 Reasons (and Ways) to Celebrate Data Privacy Day
This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.
Decoding the General Data Protection Regulation [Infographic]
Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.
GDPR: The Best Reason to Review Your Mobile SDKs
This article discusses how companies should evaluate their mobile SDKS and third-party SDK vendors to ensure compliance with the upcoming GDPR regulation.
How GDPR is a Prime Opportunity for Data Professionals
Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.
Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.
5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
What Is a Website Audit? It’s for More than SEO