7 Key Takeaways from the 2020 Marketing Attribution Symposium

July 21, 2020

Attribution is a critical tool of data-driven companies, but achieving accurate insights into what's working and what's not is no easy task. 

In this eBook, 7 Key Takeaways from the 2020 Marketing Attribution Symposium, you'll discover attribution insights from expert professionals about how to:

  • Build a foundation of data integrity to produce accurate attribution insights
  • Structure your processes and teams in a way that promotes effective data governance and accurate attribution
  • Focus your attribution strategy on the full breadth of the customer journey, not just marketing
  • Use powerful visualizations to communicate key insights
  • And more

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