NBCUniversal Enforces Analytics Data Quality Across Web and Apps

January 24, 2020

As NBCUniversal increased their level of data collection and analysis, they saw the need to move from inefficient and error-prone manual analytics testing processes to an automated solution.

NBCUniversal adopted ObservePoint’s full tag governance solution to validate the tracking technologies across web, app and video platforms. This allowed them to get an end-to-end view of all vendors deployed on their site, as well as help them migrate to a new tag management system.

Using ObservePoint, NBCUniversal’s team was able to drastically increase efficiency in analytics validation, with the reassurance that no mistakes were missed.

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