Understanding and Implementing a Tag Governance Solution

Too often technology solutions become technology problems.

The size of your marketing technology stack has grown to rival Everest, and it’s ready to topple over. You need a little help, especially with those cumbersome tags you had to deploy on your site to get your martech up and running.

Learn how to use a tag governance solution to:

  • Conduct discovery audits of your current tagging implementation
  • Validate website updates immediately after release
  • Monitor tag performance on your live site
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5 Pillars of a Successful Website Tagging Strategy
5 Pillars of a Successful Website Tagging Strategy

Without an effective data governance program, companies run the risk of data loss, inefficient data analysi...

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The Digital Data Quality PlayBook
The Digital Data Quality PlayBook

The Digital Data Quality Playbook details 10 steps to improving your data quality for accuracy and correctn...

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