The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

One of your third-party tags just went down—and so did your ROI on that technology investment. All thanks to a small tagging error. 

Tagging errors are more common (and more sinister) than you might think. Bad internal processes and lack of solutions can result in recurring breaks in tagging, accompanied by losses in efficiency, quality and resources. 

Learn the internal processes your company needs in order to protect against tagging errors and put you back in control.

  • Plan out your tagging implementation
  • Test data collection in pre-production environments
  • Monitor tag performance for live sites

About the Author

Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

LinkedIn More Content by Clint Eagar
Previous Flipbook
21 Point Google Analytics Audit
21 Point Google Analytics Audit

A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decis...

Next Item
5 Pillars of a Successful Website Tagging Strategy
5 Pillars of a Successful Website Tagging Strategy

Without an effective data governance program, companies run the risk of data loss, inefficient data analysi...

Get a Custom Pre-Recorded Audit