Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

Organizations of all sizes engage their customers and potential audiences every single day in innumerable ways. And each of these interactions—brand touchpoints—consists of two critical components: the message and the medium. See how you move beyond channel marketing to enhance your marketing strategy with content attribution  

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The Elusive Data Layer: What Is It and Why Do I Need One?
The Elusive Data Layer: What Is It and Why Do I Need One?

Pull the data layer out of obscurity and into the light, exposing both the technical components as well as ...

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The Value of Data Governance & Performance Measurement
The Value of Data Governance & Performance Measurement

Learn how enterprises use ObservePoint to ensure quality data, optimize customer experiences, and drive gro...

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