Digital marketing campaign classifications—metadata—are the wild, wild west of marketing data due to a lack of industry-wide protocol. It makes scaling up and keeping things neat a challenge, to say the least.
Read this tip sheet to discover 5 simple steps to clean up and scale up your metadata, including:
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Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
