Digital marketing campaign classifications—metadata—are the wild, wild west of marketing data due to a lack of industry-wide protocol. It makes scaling up and keeping things neat a challenge, to say the least.
Read this tip sheet to discover 5 simple steps to clean up and scale up your metadata, including:
- Standardizing naming conventions with picklists
- Enforcing governance, where possible, when using text-based values
- Expanding attributes to generate increased data value