5 Steps to Scale Campaign Classifications Metadata

October 7, 2020

Digital marketing campaign classifications—metadata—are the wild, wild west of marketing data due to a lack of industry-wide protocol. It makes scaling up and keeping things neat a challenge, to say the least.

Read this tip sheet to discover 5 simple steps to clean up and scale up your metadata, including:

  • Standardizing naming conventions with picklists
  • Enforcing governance, where possible, when using text-based values
  • Expanding attributes to generate increased data value
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