Digital marketing campaign classifications—metadata—are the wild, wild west of marketing data due to a lack of industry-wide protocol. It makes scaling up and keeping things neat a challenge, to say the least.
Discover 5 simple steps to clean up and scale up your metadata, including:
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Find out what's new and improved in Google Analytics 4 and how to best transition from Universal Analytics.
This 9 point data privacy audit will help you monitor and test your consent management platform or other privacy technologies to ensure you're staying compliant with regional data privacy laws.
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Pull the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
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Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Marketing Attribution Symposium.
Learn how focusing on data quality and completeness can take your data visualizations to the next level.
Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.
Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.
Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.
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Learn how to overcome the top challenges facing businesses as they strive to become more data-driven.
Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking.
Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.
