5 Steps to Scale Campaign Classifications Metadata

October 7, 2020

Digital marketing campaign classifications—metadata—are the wild, wild west of marketing data due to a lack of industry-wide protocol. It makes scaling up and keeping things neat a challenge, to say the least.

Read this tip sheet to discover 5 simple steps to clean up and scale up your metadata, including:

  • Standardizing naming conventions with picklists
  • Enforcing governance, where possible, when using text-based values
  • Expanding attributes to generate increased data value

No Previous Flipbooks

Next Item
Marketing & Analytics Summit
Marketing & Analytics Summit

1 day. 30+ tactical sessions. 5,000+ marketing and analytics peers. Discover what's next in data-driven pra...

Free Website Audit