7 Best Practices for Building a World-Class Tracking System

How does your campaign ID tracking system stack up? Every marketer relies on home-grown tracking and spreadsheets for campaign IDs and tracking URLs. Download this eBook to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution.

This eBook will cover important topics including:

  • Governance and standards for metadata & classifications to improve data integrity
  • Unification of channel and content attributes to better optimize performance
  • Time-saving tips including integrations & campaign schema mapping
Previous Flipbook
Order vs Chaos: Taming Digital Analytics Complexity With Automation
Order vs Chaos: Taming Digital Analytics Complexity With Automation

Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in th...

Next Item
Top Takeaways from Validate 2019
Top Takeaways from Validate 2019

Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.

Free Website Audit

START NOW