5 Steps to Scale Campaign Classifications and Metadata

Digital marketing campaign classifications or metadata lack an industry-wide protocol.

The purpose of this eBook is to help marketers and analysts create a system that can:

  • Ensure data collection consistency
  • Define categories to allow for better data manipulation and insights
  • Apply flexibility to retroactively make updates as your business changes
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7 Best Practices for Building a World-Class Tracking System
7 Best Practices for Building a World-Class Tracking System

Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundat...

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Top Takeaways from Validate 2019
Top Takeaways from Validate 2019

Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.

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