5 Steps to Scale Campaign Classifications and Metadata

Digital marketing campaign classifications or metadata lack an industry-wide protocol.

The purpose of this eBook is to help marketers and analysts create a system that can:

  • Ensure data collection consistency
  • Define categories to allow for better data manipulation and insights
  • Apply flexibility to retroactively make updates as your business changes
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7 Best Practices for Building a World-Class Tracking System
7 Best Practices for Building a World-Class Tracking System

Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundat...

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2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade
2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade

Learn how to improve your performance measurement into the future in this eBook.