2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade

The marketing insights of the past aren't sufficient to drive your ongoing competitive advantage. Get all the details regarding the top 4 insight capabilities of the future:

  • Relying on basic single-touch attribution models alone is insufficient 
  • Evaluating the entire customer journey, not just marketing, is critical
  • Optimizing to initial conversion is short-sighted
  • Diagnosing what works and why hinges on rich data dimensionality
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5 Steps to Scale Campaign Classifications and Metadata
5 Steps to Scale Campaign Classifications and Metadata

Learn how to scale and improve your campaign classifications and metadata in this eBook.

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Top 16 Takeaways from Analytics Leaders in 2020
Top 16 Takeaways from Analytics Leaders in 2020

This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Vir...