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Most Recent Content
How to Solve the 4 Most Common Challenges in Campaign Tracking
This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.
Automate Your Analytics Implementation QA
This eBook offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.
5 Tips to Bulletproof Your Analytics Implementation
This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.
5 Questions to Improve Your Analytics Implementation
Continuously improving on your analytics implementation can help you improve your ability to act on data and ultimately create better experiences for customers.
7 Cases Where You Can’t Afford to Skip Analytics Testing
Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
How to Catch Analytics Errors Before They Destroy Your Credibility
Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.
The Data Layer: From Novice To Expert in 2.5 Seconds
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday
Learn how you can lock down your analytics implementation in time for the coming holiday shopping season.
Top 21 Takeaways from Analytics Thought Leaders in 2018
Learn from best-in-class professionals and practitioners about how to govern analytics in 2018.
5 Pillars of a Successful Website Tagging Strategy
Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.
Understanding and Implementing a Tag Governance Solution
Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.
Tagging Plan: How to Clean Up the Chaos
Planning your implementation before deploying tags is essential for ensuring none of your data collection falls through the cracks.
The Top 10 Tag Management Solutions You Should Consider Today
Tag management systems drastically improve accuracy and speed of deployment for analytics and marketing tags.
Using Data to Optimize Retail Apps
Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.
The Elusive Data Layer: What Is It and Why Do I Need One?
This eBook pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance
The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.
2018 Analytics Advice from 27 Industry Leaders
Discover the top insights from of 27 industry influencers and thought leaders in the analytics space. Download the eBook to succeed in analytics in 2018.
Why You Should Audit Your Web Tags
Why You Should Audit Your Web Tags outlines key considerations surrounding broken tags and how to avoid them.
The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX and More