How to Conduct an Adobe Analytics Audit [21 Point Checklist]

Regardless of the size of your company, a periodic audit of your Adobe Analytics implementation is essential for verifying the accuracy of your data and demonstrating value in your investment. The 21 points explored here are all designed to help you answer the most important question about your implementation: Can you trust your analytics data?

To see ObservePoint in action, schedule an audit of your Adobe Analytics implementation.

About the Author

Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

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From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data
From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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21 Point Google Analytics Audit
21 Point Google Analytics Audit

A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decis...

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