eBooks

  • GDPR ASAP: A 7-Step Guide to Prepare for the General Data Protection Regulation

    GDPR ASAP: A 7-Step Guide to Prepare for the General Data Protection Regulation

    GDPR preparations will likely never end—even after the May 25 deadline. Learn how you can get your data implementation in order—and keep it that way.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • How to Solve the 4 Most Common Challenges in Campaign Tracking

    How to Solve the 4 Most Common Challenges in Campaign Tracking

    This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.

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  • Automate Your Analytics Implementation QA

    Automate Your Analytics Implementation QA

    This eBook offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.

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  • 5 Tips to Bulletproof Your Analytics Implementation

    5 Tips to Bulletproof Your Analytics Implementation

    This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.

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  • 5 Questions to Improve Your Analytics Implementation

    5 Questions to Improve Your Analytics Implementation

    Continuously improving on your analytics implementation can help you improve your ability to act on data and ultimately create better experiences for customers.

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  • 7 Cases Where You Can’t Afford to Skip Analytics Testing

    7 Cases Where You Can’t Afford to Skip Analytics Testing

    Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.

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  • How to Catch Analytics Errors Before They Destroy Your Credibility

    How to Catch Analytics Errors Before They Destroy Your Credibility

    Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.

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  • The Data Layer: From Novice To Expert in 2.5 Seconds

    The Data Layer: From Novice To Expert in 2.5 Seconds

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday

    Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday

    Learn how you can lock down your analytics implementation in time for the coming holiday shopping season.

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  • Top 21 Takeaways from Analytics Thought Leaders in 2018

    Top 21 Takeaways from Analytics Thought Leaders in 2018

    Learn from best-in-class professionals and practitioners about how to govern analytics in 2018.

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • Understanding and Implementing a Tag Governance Solution

    Understanding and Implementing a Tag Governance Solution

    Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.

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  • Tagging Plan: How to Clean Up the Chaos

    Tagging Plan: How to Clean Up the Chaos

    Planning your implementation before deploying tags is essential for ensuring none of your data collection falls through the cracks.

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  • The Top 10 Tag Management Solutions You Should Consider Today

    The Top 10 Tag Management Solutions You Should Consider Today

    Tag management systems drastically improve accuracy and speed of deployment for analytics and marketing tags.

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  • Using Data to Optimize Retail Apps

    Using Data to Optimize Retail Apps

    Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.

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  • The Elusive Data Layer: What Is It and Why Do I Need One?

    The Elusive Data Layer: What Is It and Why Do I Need One?

    This eBook pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

    The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

    The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.

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  • 2018 Analytics Advice from 27 Industry Leaders

    2018 Analytics Advice from 27 Industry Leaders

    Discover the top insights from of 27 industry influencers and thought leaders in the analytics space. Download the eBook to succeed in analytics in 2018.

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