Tip Sheets & eBooks

  • 5 Steps to Scale Campaign Classifications Metadata

    5 Steps to Scale Campaign Classifications Metadata

    Discover 5 simple things you can do to clean up and scale up your campaign classifications metadata.

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  • Marketing & Analytics Summit

    Marketing & Analytics Summit

    1 day. 30+ tactical sessions. 5,000+ marketing and analytics peers. Discover what's next in data-driven practices.

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  • Catch Data Errors Before They Happen

    Catch Data Errors Before They Happen

    Learn how a data governance process can catch errors before they negatively impact your data

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  • How to Successfully Migrate Your MarTech in 4 Phases

    How to Successfully Migrate Your MarTech in 4 Phases

    Learn how to migrate or implement a new tag management system, analytics solution, or other technology in 4 phases.

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  • Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Migrating from DTM to Adobe Launch: A 4-Phased Approach

    Learn how to automatically catalog your current DTM implementation, build a migration strategy, and test your new Adobe Launch implementation against your plan.

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  • Connect Marketing to Revenue With Performance Measurement

    Connect Marketing to Revenue With Performance Measurement

    Prioritize the revenue impact of your customer strategies with this guide on revenue-focused performance measurement.

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  • The Elusive Data Layer: What Is It and Why Do I Need One?

    The Elusive Data Layer: What Is It and Why Do I Need One?

    This tip sheet pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

    Beyond Channel Marketing: How to Enhance Your Marketing Strategy With Content Attribution

    See how a performance measurement solution can help you refocus your attribution strategy on the content with which your customers engage.

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  • The Value of Data Governance & Performance Measurement

    The Value of Data Governance & Performance Measurement

    Learn how enterprises use ObservePoint to ensure quality data, optimize customer experiences, and drive growth and ROI with actionable insights.

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  • 5 Tips to Bulletproof Your Analytics Implementation

    5 Tips to Bulletproof Your Analytics Implementation

    Learn the best practices for creating a bulletproof analytics implementation.

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  • 7 Key Takeaways from the 2020 Marketing Attribution Symposium

    7 Key Takeaways from the 2020 Marketing Attribution Symposium

    Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Marketing Attribution Symposium.

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  • Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Learn how focusing on data quality and completeness can take your data visualizations to the next level.

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  • Demystifying Attribution Models: Bring Clarity to Your Business

    Demystifying Attribution Models: Bring Clarity to Your Business

    Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.

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  • The 3 Pillars of Truly Data-driven Companies

    The 3 Pillars of Truly Data-driven Companies

    Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

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  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

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  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

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  • 7 Best Practices for Building a World-Class Tracking System

    7 Best Practices for Building a World-Class Tracking System

    Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution in this eBook.

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