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Learn how a data governance process can catch errors before they negatively impact your data
Learn how to migrate or implement a new tag management system, analytics solution, or other technology in 4 phases.
Learn how to automatically catalog your current DTM implementation, build a migration strategy, and test your new Adobe Launch implementation against your plan.
Prioritize the revenue impact of your customer strategies with this guide on revenue-focused performance measurement.
This tip sheet pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
See how a performance measurement solution can help you refocus your attribution strategy on the content with which your customers engage.
Learn how enterprises use ObservePoint to ensure quality data, optimize customer experiences, and drive growth and ROI with actionable insights.
Learn the best practices for creating a bulletproof analytics implementation.
Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Marketing Attribution Symposium.
Learn how focusing on data quality and completeness can take your data visualizations to the next level.
Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.
Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.
Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.
Learn how to weather the storm of a recession with your marketing investments in this eBook.
Learn how to improve your customer performance measurement into the future in this eBook.
Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.
Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.
Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution in this eBook.