eBooks

  • Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Why Data Visualization Isn't Enough: Collecting Viz-Worthy Data in 4 Steps

    Learn how focusing on data quality and completeness can take your data visualizations to the next level.

    Read {{noun}}
  • ×

    View Content

    First Name
    Last Name
    Direct Phone
    Company
    Job Title
    Thank you!
    Error - something went wrong!
  • Free Website Audit

    START NOW
  • Demystifying Attribution Models: Bring Clarity to Your Business

    Demystifying Attribution Models: Bring Clarity to Your Business

    Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.

    Read {{noun}}
  • The 3 Pillars of Truly Data-driven Companies

    The 3 Pillars of Truly Data-driven Companies

    Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

    Read {{noun}}
  • Free Online Event | July 16, 2020

    Free Online Event | July 16, 2020

    The Marketing Attribution Symposium is a free online conference for leaders in marketing to share and discover attribution best practices for using accurate data to drive business growth.

    Read {{noun}}
  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

    Read {{noun}}
  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

    Read {{noun}}
  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

    Read {{noun}}
  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

    Read {{noun}}
  • Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

    Read {{noun}}
  • 7 Best Practices for Building a World-Class Tracking System

    7 Best Practices for Building a World-Class Tracking System

    Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution in this eBook.

    Read {{noun}}
  • 5 Steps to Scale Campaign Classifications and Metadata

    5 Steps to Scale Campaign Classifications and Metadata

    Learn how to scale and improve your campaign classifications and metadata in this eBook.

    Read {{noun}}
  • Top Takeaways from Validate 2019

    Top Takeaways from Validate 2019

    Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.

    Read {{noun}}
  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

    Read {{noun}}
  • 21 Point Adobe Analytics Audit

    21 Point Adobe Analytics Audit

    Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.

    Read {{noun}}
  • 21 Point Google Analytics Audit

    21 Point Google Analytics Audit

    This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

    Read {{noun}}
  • GDPR ASAP: A 7-Step Guide to Prepare for the General Data Protection Regulation

    GDPR ASAP: A 7-Step Guide to Prepare for the General Data Protection Regulation

    GDPR preparations will likely never end—even after the May 25 deadline. Learn how you can get your data implementation in order—and keep it that way.

    Read {{noun}}
  • 5 Tips to Bulletproof Your Analytics Implementation

    5 Tips to Bulletproof Your Analytics Implementation

    This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.

    Read {{noun}}
  • How to Catch Analytics Errors Before They Destroy Your Credibility

    How to Catch Analytics Errors Before They Destroy Your Credibility

    Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.

    Read {{noun}}
  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

    Read {{noun}}
  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

    Read {{noun}}
  • loading
    Loading More...