Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.

Ensure quality data through standardization and testing, use end-to-end journey tracking to optimize customer experiences, and act on real-time, holistic insights to drive engagement and revenue.

The Marketing Attribution Symposium is a free online conference for leaders in marketing to share and discover attribution best practices for using accurate data to drive business growth.

Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

Learn how to weather the storm of a recession with your marketing investments in this eBook.

Learn how to improve your customer performance measurement into the future in this eBook.

Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

Learn how to ensure that your system is set up to accurately track campaign performance and lay the foundation for ROI and attribution in this eBook.

Learn how to scale and improve your campaign classifications and metadata in this eBook.

Read the top takeaways from the more than 30 industry experts who presented at ObservePoint's Validate 2019.

This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.

This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

GDPR preparations will likely never end—even after the May 25 deadline. Learn how you can get your data implementation in order—and keep it that way.

This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.

Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.

Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.