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  • How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint

    Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach55:15

    Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach

    Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.

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  • The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

    Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

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  • 5 Pillars of a Successful Website Tagging Strategy

    5 Pillars of a Successful Website Tagging Strategy

    Without an effective data governance program, companies run the risk of data loss, inefficient data analysis and unauthorized data transmission.

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  • Understanding and Implementing a Tag Governance Solution

    Understanding and Implementing a Tag Governance Solution

    Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.

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  • The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • The Data Layer: What Is It and Why Do I Need One?

    The Data Layer: What Is It and Why Do I Need One?

    This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • WebAssurance2:53

    WebAssurance

    Use WebAssurance to test your analytics and marketing tags so you can make better decisions off better data.

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  • Google Analytics Crash Course: 25 of the Best Tricks and Hacks

    Google Analytics Crash Course: 25 of the Best Tricks and Hacks

    Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.

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  • How to Align Marketing and IT Analytics Implementation Workflows48:47

    How to Align Marketing and IT Analytics Implementation Workflows

    Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.

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  • Implementing ObservePoint for use with Tealium0:47

    Implementing ObservePoint for use with Tealium

    Using Tealium? Learn how you can use ObservePoint alongside Tealium's tag management solution to verify tags are always firing.

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  • LiveConnect1:30

    LiveConnect

    Use your existing Selenium and Sauce Labs scripts to test analytics on any WiFi-enabled device.

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  • API1:22

    API

    Automate your analytics testing and QA workflow using the ObservePoint API.

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  • 7 Best Practices for Building Your Tag Management Plan

    7 Best Practices for Building Your Tag Management Plan

    This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.

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  • All You Need to Know About Web Tags

    All You Need to Know About Web Tags

    This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.

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  • Mike Harmanos, Yamaha Corporation of America - Agility and Component-ability in Analytics in 201825:23

    Mike Harmanos, Yamaha Corporation of America - Agility and Component-ability in Analytics in 2018

    Embracing agility and breaking work into components may be one way to stay ahead of workloads in 2018.

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  • Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

    Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

    This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.

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  • Data Layer, Meet Data Layer Validation

    Data Layer, Meet Data Layer Validation

    This article discusses how to validate your data layer in the ObservePoint platform.

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  • How HPE Cleaned Up Their Analytics Across Business Units

    How HPE Cleaned Up Their Analytics Across Business Units

    Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.

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