Data Protection & Privacy
The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance
The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.
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Tagging Plan: How to Clean Up the Chaos
Planning your implementation before deploying tags is essential for ensuring none of your data collection falls through the cracks.
Tag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
What Are Piggybacking Tags and What Threats Do They Pose?
Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Meet Privacy Regulations, Like GDPR, with ObservePoint
Learn how you can use ObservePoint's tag governance solution to verify you comply with data privacy regulations like GDPR.
Fortune 500 Firm Validates Critical Page Analytics
Learn how ObservePoint's WebAssurance helped this Fortune 500 firm audit analytics implementation. Fill out this form for a complimentary case study.
3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
Charles Farina - Google Marketing Platform Data Governance Features
Google Analytics has many features that are often under-utilized.
3 Reasons (and Ways) to Celebrate Data Privacy Day
This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.
Visualize how the tags on each page of your site are firing so you can better manage the architecture of your implementation.
David Booth - Marketing and the Era of Data Privacy
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
Decoding the General Data Protection Regulation [Infographic]
Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.
How ObservePoint Can Help Ensure Your Website and App Are GDPR Compliant
Learn how ObservePoint can scan your analytics and marketing implementation and help you identify rogue data collection.
What GDPR Experts Are Saying About Compliance
This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
How GDPR is a Prime Opportunity for Data Professionals
Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.
Data Protection Compliance [Recap]
This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
GDPR Compliance: Tactical Steps for Companies to Prepare
This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
Top Takeaways from 30 Analytics Leaders Changing the Industry
Top Takeaways from 30 Analytics Leaders Changing the Industry is a collection of value-packed insights from influential thought leaders in the analytics space.
Chris Slovak - 5 Steps For Balancing Customer Experience with Data Governance
Learn to make sense of the current legal landscape, and ensure successful integration across your organization.