Data Protection & Privacy
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Read ArticleApple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy
Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.
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39:20Watch VideoData Privacy Regulations: Comply Now and Prepare for the Future
Learn from Glen Horsely at RIVN and Mike Fong from ObservePoint how to be compliant now and establish flexible processes to be compliant in the future.
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Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
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Read ArticleAddressing the ICO's Cookie Restrictions for Digital Analytics
Learn what you need to know about the ICO's new cookie guidance in this blog post.
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The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance
The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.
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Read ArticleGoogle's First-Price May Affect More Marketers Than Initial Reports State
The transition is slated to impact display and video inventory sold via Ad Manager, but the direction will eventually touch every channel. Learn more in this blog post.
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Tagging Plan: How to Clean Up the Chaos
Planning your implementation before deploying tags is essential for ensuring none of your data collection falls through the cracks.
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Read ArticleTag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
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The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
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Read ArticleWhat Are Piggybacking Tags and What Threats Do They Pose?
Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
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2:13Watch VideoMeet Privacy Regulations, Like GDPR, with ObservePoint
Learn how you can use ObservePoint's tag governance solution to verify you comply with data privacy regulations like GDPR.
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Fortune 500 Firm Validates Critical Page Analytics
Learn how ObservePoint's WebAssurance helped this Fortune 500 firm audit analytics implementation. Fill out this form for a complimentary case study.
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Read Article3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
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28:28Watch VideoCharles Farina - Google Marketing Platform Data Governance Features
Google Analytics has many features that are often under-utilized.
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Read Article3 Reasons (and Ways) to Celebrate Data Privacy Day
This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.
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1:42Watch VideoTag Hierarchy
Visualize how the tags on each page of your site are firing so you can better manage the architecture of your implementation.
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29:32Watch VideoDavid Booth - Marketing and the Era of Data Privacy
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
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Read ArticleDecoding the General Data Protection Regulation [Infographic]
Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.
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Read ArticleWhat GDPR Experts Are Saying About Compliance
This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
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23:30Watch VideoHow GDPR is a Prime Opportunity for Data Professionals
Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.
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