Understanding and Implementing a Tag Governance Solution

September 24, 2018

Too often technology solutions become technology problems.

The size of your marketing technology stack has grown to rival Everest, and it’s ready to topple over. You need a little help, especially with those cumbersome tags you had to deploy on your site to get your martech up and running.

Understanding and Implementing a Tag Governance Solution explains the basics of how to use technology to govern tags. You’ll learn how to use a tag governance solution to:

  • Conduct discovery audits of your current tagging implementation
  • Validate website updates immediately after release
  • Monitor tag performance on your live site

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