Do you rely on customer data to do your job? Then respecting and protecting your customer's privacy should be a priority for you.
Whether fueled by a need to comply with regulations or out of a desire to gain your customers' loyalty and drive revenue, marketers and data professionals must make a case for investing in privacy compliance.
In this February 2019 Forrester report, The ROI Of Privacy: The Customer Trust And Privacy Playbook, you'll learn how to:
- Use better privacy practices as an opportunity to drive revenue
- Leverage privacy compliance as a competitive differentiator
- Apply Forrester's TEI model to show positive ROI on privacy practices