5 Pillars of a Successful Website Tagging Strategy

October 24, 2018

At the enterprise level, you can’t afford to have a faulty website tagging strategy.

The challenge though is that you can rarely start your measurement strategy from scratch because of the many existing business-critical metrics you measure across websites and apps. But remember this: the bigger they are, the harder they fall.

This eBook 5 Pillars of a Successful Website Tagging Strategy explains the top 5 most important organizational and technical components of an effective tagging strategy, explaining how to:

  • Get all the right stakeholders involved
  • Implement analytics and marketing infrastructure
  • Manage the complexity of data collection

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