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Virtual Analytics Summit 2020
Join more than 5,000 peers for 15+ sessions from digital analytics experts and thought leaders for free, January 15, 2020!
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
31:063 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Scary Analytics Data? 7 Things You Can Do About It
This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Learn the 4 ways to align your marketing and IT analytics teams in this eBook.
55:15Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Migrating from Adobe DTM to Adobe Launch: An Infographic
The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic
Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions
Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.
Better Analytics Data for Better Online Banking with ObservePoint
Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
Migrating from DTM to Adobe Launch: A 4-Phased Approach
Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.
21 Point Adobe Analytics Audit
Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.
21 Point Google Analytics Audit
This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last
In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a take advantage of the opportunities from shifting to this focus.
The State Of Insights-Driven Business Maturity, 2019
This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses.
Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
How to Solve the 4 Most Common Challenges in Campaign Tracking
This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.
Come Together (Right Now) To Deliver The Next Best Experience
