Mobile app analytics allows companies to optimize for the highly valuable mobile consumer—the consumer with average smartphone conversions up 64% compared to the average desktop.
But what are the different mobile app analytics platforms, and how can they be combined to build the best possible mobile marketing stack?
The Mobile App Analytics Guide for Mobile Product & Marketing Teams provides insight into:
- Data needs of key roles in your mobile development and marketing teams
- Different categories of mobile app analytics technologies
- Sample platforms and additional resources
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