Learn how you can use ObservePoint to test your Adobe Launch implementation to ensure every tag is firing correctly.
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The Elusive Data Layer: What Is It and Why Do I Need One?
This eBook pulls the data layer out of obscurity and into the light, exposing both the technical components...
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The State Of Insights-Driven Business Maturity, 2019
This report, The State Of Insights-Driven Business Maturity, 2019, walks through some of the key observations made by Forrester Research concerning insights-driven businesses
Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
How to Solve the 4 Most Common Challenges in Campaign Tracking
This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.
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Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
RS Components Tests Their Analytics Data at Every Release with ObservePoint
Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website releases or updates to their analytics implementation.
Automate Your Analytics Implementation QA
This eBook offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.
The ROI Of Privacy
This Forrester report covers how to use better privacy practices as an opportunity to drive revenue and differentiate your organization.
5 Tips to Bulletproof Your Analytics Implementation
This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.
5 Questions to Improve Your Analytics Implementation
Continuously improving on your analytics implementation can help you improve your ability to act on data and ultimately create better experiences for customers.
2019 Digital Analytics and Governance Report
Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers
This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.
7 Cases Where You Can’t Afford to Skip Analytics Testing
Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
The Top 10 Tag Management Solutions You Should Consider Today
Tag management systems drastically improve accuracy and speed of deployment for analytics and marketing tags.
Forrester's Predictions 2019: Business Insights
Learn what Forrester predicts will happen in the technology sector in 2019.
How to Catch Analytics Errors Before They Destroy Your Credibility
Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.
The Data Layer: From Novice To Expert in 2.5 Seconds
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
The Top 10 Third-Party Mobile SDKs for iOS
The Top 10 Third-Party Mobile SDKs for iOS outlines key information for developers to use when selecting which SDKs to implement.
Catch Errors Before They Happen: Lessons for a Mature Data Governance Practice
Data governance is always important, but tends to be most important to the data end user. Use this guide to work across teams for proactive data governance.
Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday