Learn how you can use ObservePoint to test your Adobe Launch implementation to ensure every tag is firing correctly.
The Elusive Data Layer: What Is It and Why Do I Need One?
This eBook pulls the data layer out of obscurity and into the light, exposing both the technical components...
Other content in this Stream
2020 Digital Analytics and Governance Report
Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
Top 16 Takeaways from Analytics Leaders in 2020
This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.
Virtual Analytics Summit 2020
Join more than 5,000 peers for 15+ sessions from digital analytics experts and thought leaders for free, January 15, 2020!
Global IT Solutions Company Uses Test Automation to Optimize Their Website
Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
Data Privacy Regulations: Comply Now and Prepare for the Future
Learn from Glen Horsely at RIVN and Mike Fong from ObservePoint how to be compliant now and establish flexible processes to be compliant in the future.
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Scary Analytics Data? 7 Things You Can Do About It
This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Learn the 4 ways to align your marketing and IT analytics teams in this eBook.
Webinar - Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Migrating from Adobe DTM to Adobe Launch: An Infographic
The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic
Master Your MarTech Migration: A Guide for Switching Web-Based Marketing and Analytics Solutions
Learn the 4-phased approach to successfully migrate from one MarTech solution to another in this white paper.
Better Analytics Data for Better Online Banking with ObservePoint
Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
From UX to User Loyalty: Great Digital Experiences Start With Accurate Analytics Data
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
Migrating from DTM to Adobe Launch: A 4-Phased Approach
Learn how to migrate your Adobe Dynamic Tag Management implementation over to Adobe's new TMS: Launch by Adobe, before the DTM shutdown hits.
21 Point Adobe Analytics Audit
Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.
21 Point Google Analytics Audit
This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last