By treating data as an enterprise asset, this leading office supply retailer gains a competitive advantage by using WebAssurance to continually monitor and validate critical user paths and analytics data that drive strategic business decisions made to provide the best possible experience for their users.
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Understanding and Implementing a Tag Governance Solution
Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.
Tagging Plan: How to Clean Up the Chaos
Planning your implementation before deploying tags is essential for ensuring none of your data collection falls through the cracks.
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Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.
The Elusive Data Layer: What Is It and Why Do I Need One?
