By treating data as an enterprise asset, this leading office supply retailer gains a competitive advantage by using WebAssurance to continually monitor and validate critical user paths and analytics data that drive strategic business decisions made to provide the best possible experience for their users.
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Top 21 Takeaways from Analytics Thought Leaders in 2018
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7 Cases Where You Can't Afford To Skip Analytics Testing
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Understanding and Implementing a Tag Governance Solution
Implementing a tag governance solution in your organization can help you scale your analytics implementation without sacrificing quality.
Tagging Plan: How to Clean Up the Chaos
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Using Data to Optimize Retail Apps
Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.
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