5 Steps to Scale Campaign Classifications and Metadata

Digital marketing campaign classifications or metadata lack an industry-wide protocol.

The purpose of this eBook is to help marketers and analysts create a system that can:

  • Ensure data collection consistency
  • Define categories to allow for better data manipulation and insights
  • Apply flexibility to retroactively make updates as your business changes
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21 Point Google Analytics Audit
21 Point Google Analytics Audit

This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make c...

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Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last
Digital CX Trends, 2019: Digital CX And Human-Centered Experience Design Align — At Last

In this Forrester Report, you'll discover ways to shift from the touchpoint CX mindset to human-center a ta...