How to Conduct a Google Analytics Audit [21 Point Checklist]

How to Conduct a Google Analytics Audit [21 Point Checklist]

Web analysts and business decision-makers alike often don’t have confidence in what their web analytics solution tells them.

Whether you’re using Google Analytics as a primary or secondary web analytics solution, here is a 21 point audit to ensure you are capturing data you can trust and that you can confidently use to drive the right decisions in your organization.