5 Pillars of a Successful Website Tagging Strategy

At the enterprise level, you can’t afford to have a faulty website tagging strategy.

The challenge though is that you can rarely start your measurement strategy from scratch because of the many existing business-critical metrics you measure across websites and apps. But remember this: the bigger they are, the harder they fall.

Review the top 5 most important organizational and technical components of an effective tagging strategy, and learn how to:

  • Get all the right stakeholders involved
  • Implement analytics and marketing infrastructure
  • Manage the complexity of data collection
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The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

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Charles Farina, Analytics Pros - Google Marketing Platform Data Governance Features
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