Web Analytics Tools & Tips: How to Perform a Daily Spot Check Audit

November 5, 2015 Clint Eagar

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(This post takes 2 minutes to read)

As discussed previously in our post How to Audit Your Top Pages, organizations are using sophisticated web analytics tools to build significant marketing infrastructures. The only way to ensure your business decisions are informed by good data is to perform regular inspections that assess the integrity of your data quality.

This is the third of several web analytics audit posts discussing the recommended auditing plan that should be part of any data quality governance program. Remember, at a minimum, ObservePoint recommends these scans:

  • Daily Difference Scans:
    • Daily audit crawl from the home page ~ 1,000 pages
    • Daily “top pages” audit – No more than 1,000 pages, based on your business requirements
    • Daily campaigns audit of each landing page – typically no more than 1,000 URLs
  • Quarterly Discovery Scans:
    • 100-200k pages, based on your business requirements

This post will cover setting up and analyzing the daily crawl (spot check) audit within the framework of the ObservePoint Data Quality Assurance Platform.

This daily “spot-check” audit is recommended for each domain, you may consider auditing subdomains as separate scans. For this post we’ll focus on only auditing the primary www pages of a site. Spot check audits are quick and easy to setup, you’ll only need make one or two small changes to the audit setup.

It is recommended that the audit be named something specific like “Daily Spot Check for ___________.com”. Be sure to set the audit schedule to Daily and keep in mind that daily audits can only be applied to a maximum of 1,000 pages.

See screen shot below for these recommended settings.

Screenshot of recommended settings

To set up the daily audit to only scan www pages, simply replace the ([^/:\?]*\.)? regular expression with www like this:


Now assign business compliance rules to the audit to ensure that the data is properly sent to your web analytics platform.

Screenshot of using regular expressions

You should also configure specific rules for certain pages as needed. A business rule could look like this:

Screenshot of setting up business compliance rules

If the business compliance rule was configured with an email address, the ObservePoint system will automatically send alerts when tags are not loading correctly.

Daily spot check audits are critical in keeping tabs on how each of your websites are performing. When you can trust the foundational data driving your business decisions, you can make better decisions that map to the infrastructure of your goals and objectives.

Don’t miss the next post in this series, where the quarterly discovery audit will be examined.

Image credit: HebiFot


About the Author

Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

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