ObservePoint API Use Cases

January 19, 2017 Matt Thomas

If you’re reading this blog post, chances are you either searched for “ObservePoint API” or happened to see the title on our blog or social media. The fact that you searched or clicked shows that you probably already know what an API is. If so, feel free to jump down to the “A Few API Use Cases” section.

If you don’t know what an API is—or just want a little more clarification—take a gander at the following section.

And if you don’t know what we do at ObservePoint, check out this blog post.

Combine Your Core Business Technologies with APIs

APIs are basically connection points in an application, allowing technologies to transmit information to each other and even trigger events.

One of the strongest examples of applying APIs is the mobile and web application IFTTT, which stands for If This Then That. IFTTT has a vast portfolio of what they call “applets,” which are basically small programs that link the APIs of two applications.

For example, in IFTTT you can link your Instagram and Facebook so that a post to one will create a post in the other. Or you can archive your WordPress posts to Evernote. Or share a MailChimp campaign performance summary to a Slack channel.

As long as an application has well-documented, accessible APIs, you can create a conversation between business technologies, triggering events and sharing data.

A Few API Use Cases

APIs are all about automation and real-time data use. The ObservePoint platform provides vast amounts of audit data and tag validation capability, and the API gives you full access to these essential aspects of the ObservePoint tool. Plus ObservePoint’s extensive API documentation makes the development process clear and intuitive.

Here are some possible use cases that you could create by combining the ObservePoint API with another technology:

Content Management System (e.g. WordPress)

Initiate an ObservePoint audit every time a developer makes a commit to the WordPress repository.

Data Visualization and Business Intelligence (e.g. Tableau, Domo)

Submit your data to your data visualization platform in real time for comparison reporting and dashboarding, allowing for the democratization of data surrounding quality assurance processes.

Project Management Software (e.g. Jira)

Integrate your ObservePoint application with a project management tool like Jira. If during an audit a rule fails, or if one of your critical user journeys becomes jeopardized, automatically create a task for your developer that contains all the details needed to fix the failure quickly.

Messaging/Notifications (e.g. Slack)

Receive a message when an audit is complete or when a rule fails.

Close the Loop on Quality Assurance (e.g. Google Sheets or analytics platform)

Put your critical web and app audit data into the hands of the digital marketers and analysts responsible for ensuring a high-quality deployment. Closing the loop on the quality assurance process will help them see where they are struggling.

Check out the API documentation to see how powerful, flexible and dynamic this tool can be.

About the Author

Matt Thomas

Matt Thomas has worked with product implementation and development since 2007, working for high-profile software companies like Omniture and Adobe, and consulting both domestically and internationally for renowned tech giants including Apple, Inc. and Telstra. His area of expertise is customer-centric product development, working with cross-functional teams to create an intuitive platform and positive customer experience. Before ObservePoint, Matt worked at Needle, an industry-leader in advocate-powered customer experience, which heightened his passion for CX optimization.

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