ObservePoint Blog

  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how ObservePoint can help you navigate your business through difficult economic times in this blog post.

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  • Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top 3 challenges of data governance and performance measurement in this blog post.

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  • TagDebugger: The Gateway to Real Tag Governance

    TagDebugger: The Gateway to Real Tag Governance

    Learn how TagDebugger can get you on the path to full tag governance in this blog post.

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • ObservePoint Acquires Strala’s Technologies

    ObservePoint Acquires Strala’s Technologies

    Learn about ObservePoint's recent acquisition of Strala's three core technologies: Touchpoints, JourneyStream, and Prism.

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  • How Chrome 80 Will Affect Cookies & Cross-Site Tracking

    How Chrome 80 Will Affect Cookies & Cross-Site Tracking

    Learn how the recent Chrome 80 release may affect cookies and cross-site tracking for cookies that don't correctly set the SameSite attribute.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Scalable Website Performance Monitoring through Automation

    Scalable Website Performance Monitoring through Automation

    Learn how you can set up automated monitoring of your website's page performance and receive notifications when pages violate your standard of page load times.

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  • What Is an Analytics Implementation?

    What Is an Analytics Implementation?

    To take your business to the next level you need an analytics implementation. In this blog post you'll learn about what an analytics implementation is and why you need one.

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  • How to Conduct a Google Analytics Audit

    How to Conduct a Google Analytics Audit

    You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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  • Got Scary Analytics Data? 7 Things You Can Do About It

    Got Scary Analytics Data? 7 Things You Can Do About It

    This article discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.

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  • How to Solve the 4 Most Common Challenges in Campaign Tracking

    How to Solve the 4 Most Common Challenges in Campaign Tracking

    Learn how to establish campaign tracking processes to eliminate errors and boost efficiency.

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  • How to Conduct a Google Tag Manager Audit

    How to Conduct a Google Tag Manager Audit

    Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.

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  • Migrating from Adobe DTM to Adobe Launch [Infographic]

    Migrating from Adobe DTM to Adobe Launch [Infographic]

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • Addressing the ICO's Cookie Restrictions for Digital Analytics

    Addressing the ICO's Cookie Restrictions for Digital Analytics

    Learn what you need to know about the ICO's new cookie guidance in this blog post.

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  • Why Data Visualization Tools Aren’t Enough

    Why Data Visualization Tools Aren’t Enough

    Learn why maintaining a focus on data visualization instead of data quality is limiting your insights for marketing attribution in this blog post.

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  • How to Conduct Cross-Device Analytics Testing with LiveConnect

    How to Conduct Cross-Device Analytics Testing with LiveConnect

    Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.

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  • How Marketers Track, Measure, and Attribute Performance [Infographic]

    How Marketers Track, Measure, and Attribute Performance [Infographic]

    Gain insights into how surveyed marketers track, measure, and attribute performance in this infographic.

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