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Sun is currently the Senior Product Manager at ObservePoint. She is passionate about internet products and marketing. Sun conceptualizes and drives change in an impactful and sustainable way. Sun currently leads product innovation for AppAssurance, ObservePoint’s mobile app tag and data quality platform. In past roles, Sun has contributed to the product innovation of Deutsche Telekom, T-Online International AG, and Fast Multimedia AG.
Mobile is the new black, and as retail moves to mobile apps, it's essential to use the right data to optimize mobile user experiences.
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This extensive guide discusses the various mobile app analytics platforms and how they should be incorporated into a mobile analytics strategy.
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This article discusses how customer analytics and high data quality can help you operate your customer-centric business just like Mom and Pop shops.
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