Sun Sneed

Sun is currently the Senior Product Manager at ObservePoint. She is passionate about internet products and marketing. Sun conceptualizes and drives change in an impactful and sustainable way. Sun currently leads product innovation for AppAssurance, ObservePoint’s mobile app tag and data quality platform. In past roles, Sun has contributed to the product innovation of Deutsche Telekom, T-Online International AG, and Fast Multimedia AG.

  • 10 Mobile Deep Linking Use Cases (with a Quick Intro to Deep Links)

    10 Mobile Deep Linking Use Cases (with a Quick Intro to Deep Links)

    This article discusses 10 mobile deep linking uses cases, as well as introduces the need for app owners to test their deep links.

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  • The Top 10 Third-Party Mobile SDKs for iOS

    The Top 10 Third-Party Mobile SDKs for iOS

    This article outlines the top 10 third-party mobile SDKs used in the mobile app world, giving descriptions of each platform as well as the development requirements.

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  • The Mobile App Analytics Guide for Mobile Product and Marketing Teams

    The Mobile App Analytics Guide for Mobile Product and Marketing Teams

    This extensive guide discusses the various mobile app analytics platforms and how they should be incorporated into a mobile analytics strategy.

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  • Mobile App Testing Strategy: Ensure Mobile App Success in 7 Steps

    Mobile App Testing Strategy: Ensure Mobile App Success in 7 Steps

    This article discusses 7 steps for developing a successful mobile testing strategy, a critical key to success for agile development teams.

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  • Mobile Is the New Black

    Mobile Is the New Black

    This eBook outlines key metrics to help optimize mobile app analytics. Fill out this convenient form to receive the free eBook.

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  • Learn a Lesson in Customer Analytics from Mom and Pop

    Learn a Lesson in Customer Analytics from Mom and Pop

    This article discusses how customer analytics and high data quality can help you operate your customer-centric business just like Mom and Pop shops.

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  • Mobile App Analytics: Big Data from Small Devices

    Mobile App Analytics: Big Data from Small Devices

    This article discusses the importance of considering the entire lifecycle of a user when creating metrics for your mobile app analytics.

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