Gain trusted insights & actionable data
Validate MarTech for better data
Comply with customer data regulations
Standardize tracking across journeys
Spot check tags, fast and free
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Compare tagging changes over time
Visualize your tagging architecture
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Patrick was a Consultant at Adobe for 8 years, spending the last couple of years working as one of the first Principle MSAs (Multi-product Solution Architects) where he attempted to learn and deploy the full Adobe Stack. During his tenure, Patrick also had the unique opportunity of consulting onsite at Dell and Facebook. Patrick has been at ObservePoint for over 3 years leading the Customer Success and Sales Engineering Organizations.
Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
Learn how the recent Chrome 80 release may affect cookies and cross-site tracking for cookies that don't correctly set the SameSite attribute.
27:29Learn from analytics and tag management expert Patrick Hillery about 7 cases where you can't afford to skip analytics testing (and how to approach the challenge).
56:17Join TMS expert Adam Corey and analytics specialist Patrick Hillery as they discuss crucial steps to maintaining and governing your Tag Management System.
This article talks about tag management and certain customization that can be used before you publish. See firsthand examples of lines of code, and how risk can be mitigated with web analytics tools.
