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Patrick was a Consultant at Adobe for 8 years, spending the last couple of years working as one of the first Principle MSAs (Multi-product Solution Architects) where he attempted to learn and deploy the full Adobe Stack. During his tenure, Patrick also had the unique opportunity of consulting onsite at Dell and Facebook. Patrick has been at ObservePoint for over 3 years leading the Customer Success and Sales Engineering Organizations.
Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
Learn how the recent Chrome 80 release may affect cookies and cross-site tracking for cookies that don't correctly set the SameSite attribute.
Learn from analytics and tag management expert Patrick Hillery about 7 cases where you can't afford to skip analytics testing (and how to approach the challenge).
This article talks about tag management and certain customization that can be used before you publish. See firsthand examples of lines of code, and how risk can be mitigated with web analytics tools.